RPM surprises local school with Christmas activation

Brand experience agency RPM has created a magical winter wonderland installation for a local primary school in west London.

The activation - created overnight - featured penguin, polar bear and reindeer statues as well as a snow machine. 

Ahead of the surprise, RPM launched a picture competition asking the childred to draw "the true magic of Christmas". With those images, the agency also created a countdown to Christmas.

Ryan Thomas, creative head at RPM, said: "The thought behind this was that we're actually based in the heart of the community in Shepherd's Bush and we wanted to do something that really incorporated the whole community and get them involved."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now