RPM3 appoints Carol Wolrich planning chief as part of restructuring

RPM3 has chosen a former BBDO senior planning director to be its head of planning as the agency continues its restructure.

RPM3 has chosen a former BBDO senior planning director to be its

head of planning as the agency continues its restructure.



Carol Wolrich will join the agency formally at the start of December and

will succeed Maggie Taylor, the agency’s planning partner since

launch.



Taylor is moving into a more managerial role to support the agency.



British-born Wolrich joins from BBDO West, Los Angeles, where she was

senior vice-president, director of account planning. She moved to the US

position in July 1997 after ten years at FCB London where she was a

senior planner. Before joining FCB, Wolrich was at DMB&B. She came back

to London this summer for personal reasons and was recruited for the

post by Taylor.



Wolrich said: ’I’m very excited about the challenge. I’m looking forward

to making things happen.’



Paul Cowan, managing director or RPM3, said: ’Carol is part of the new

management team that will help create a new agency. She’s one of those

unusual planners that is strategically brilliant and has a passion for

creativity. Maggie is an outstanding planner and she will now help drive

the group’s development.’



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