RPM3 is fighting to safeguard its pounds 13.5 million Mitsubishi
account following the ousting of the company’s marketing director, Colin
The agency has put a completely new team of people onto the account
after the removal of Matthew Lutos, the joint chief executive of RPM3,
from the business.
Lutos has nurtured a close relationship with Pierce during the eight
years he has worked on the brand, which is RPM3’s largest account. It
was held by Butler Lutos Sutton Wilkinson before the agency merged with
Cowan Kemsley Taylor to become RPM3 18 months ago. The end of the
alliance, together with a difficult year for the car industry, has led
to speculation that an advertising review is likely.
Pierce has worked at the Colt car company, which distributes Mitsubishi
in the UK, for 21 years. His departure follows a management shake-up
which was instigated by the departure of Colt’s managing director,
Stephen Dixon, in March.
Dixon has been temporarily replaced by the troubleshooter, Denis Murphy,
who was previously at Denver Motors. Mitsubishi’s recent mid-market car
launches, the Charisma and the Gallant, have not performed as well as
expected and marketing budgets have been reduced this year.
RPM3 set up a dedicated fast-track unit to handle Mitsubishi’s pounds 2
million account, which it won in February. The standalone unit has its
own production, account handling and creative staff.