The charity, Anti-Slavery, is launching a hard-hitting national
press campaign to raise its profile and draw the public’s attention to
The campaign was created by RPM3 and will break in the Evening Standard
this week. Striking headlines are used to highlight the plight of child
slaves and inform the public that it is not just a Third World problem.
The organisation says there are an estimated 4,500 domestic slaves in
the UK alone.
Four executions feature the headlines, ’Live meat. Still being
transported across borders’, ’It’s a myth that Third World labour is
cheap. In many cases it’s free’, ’He beats as she sweeps as she cleans’,
and ’Not all prostitutes do it for money’. The ads carry real-life
pictures from the charity’s archives and an appeal for donations from
’Most people think slavery went away in the 19th century,’ David Ould,
the deputy director at Anti-Slavery, said.
’But the problem still exists. The international community is starting
to take notice, and economic and social issues are coming to the fore.
What we hope is that this campaign will generate enough funds to make
the campaign long running.’