RSA hires Fallon for 300th anniversary ad project

LONDON - Royal and Sun Alliance has appointed Fallon to handle an advertising brief to promote the insurer's 300th anniversary after a pitch between Fallon's parent Publicis, WPP and Chime.

RSA... appointed Fallon
RSA... appointed Fallon

The agency has been briefed to produce a campaign that will highlight RSA's heritage as an insurer of the great and the good, and its legacy since it launched in 1710.

The campaign will promote the fact that Charles Darwin, Winston Churchill and Captain Cook all held policies with the company.

Chime's Bell Pottinger will handle PR for the campaign.