RSA poised to appoint DDB

LONDON - Royal & Sun Alliance is poised to appoint DDB to its multi-million pound global advertising brief.

Salmon... RSA marketing chief
Salmon... RSA marketing chief

The insurance giant is meeting with the agency today (Thursday) to finalise an agreement. The search was handled by the AAR.

The other pitching agencies, M&C Saatchi, Ogilvy Advertising and JWT, were told earlier in the week that they would not be progressing to a final meeting.

Clare Salmon, the recently appointed group, strategy, marketing and customer director, who called the pitch, said: "We haven't made any decision yet." DDB refused to comment on the result.

According to Nielsen Media Research the company spent £1.4 million on advertising in the UK last year. However, DDB will now be given a substantially increased global budget and will be briefed with overhauling R&SA's international brand in an attempt to raise corporate awareness.

Fallon, which handles R&SA's £20 million More Th>n account, is unaffected by the review.

Salmon joined in May this year from ITV where she was the marketing and commercial strategy director.

Reporting to Andy Haste, the group chief executive of R&SA, she is responsible for the development and implementation of strategy sales and marketing across the UK, international and emerging markets.