Ruben Gonzalez, ‎digital account director, ‎Blue 449

Ruben Gonzalez, ‎digital account director, ‎Blue 449

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Me in five words: Spanglish, bearded, energy, dancing and digital

My moustache aspirations: Lets think the brush from a dustpan and brush combo. In a strong and thick way, not a covered in dust way

Media moment of the year: Data and social media use in both the US and UK elections. There has been a spotlight on the subject since the new US president was inaugurated in January. Whilst I’m not a fan of either outcome, both elections showed the power of a data driven approach used to fuel your planning, execution and messaging

What’s the biggest question media should ask itself in 2018? How can we make sure that trust is once more the centre of our industry?