Rubins turns back on MediaVest and Courage to join MSc

Daren Rubins, planning director on Scottish Courage, is leaving MediaVest to join the planning-only media consultancy MSc.

Daren Rubins, planning director on Scottish Courage, is leaving

MediaVest to join the planning-only media consultancy MSc.



Rubins will leave the media agency at the end of March to take the role

of managing partner at MSc alongside the agency’s founding partner

Louise Jones.



The pair have a shared history, having worked together at Still Price

Lintas in the early 90s.



Rubins joined MediaVest four years ago as associate director. His main

responsibility is overseeing planning for one of the agency’s biggest

clients - the pounds 30-40 million Scottish Courage account.



Last year he took part in the successful pitch to win the pounds 7

million planning and buying contract for Edison Interactive’s online

entertainment venture Switch2.net.



MSc offers planning and strategic advice to a range of clients,

including Mercedes, BT, British Midland, Talking Pages, Yell.com as well

as the Co-operative Wholesale Society.



The operation is a joint venture between the media agency New PHD and

the creative advertising company Partners BDDH.



Commenting on his decision to quit MediaVest for MSc, Rubins said: ’The

company is well placed to offer an independent but informed view on

media. It has a great client base and is driven by a bright team.’



Jones has been looking for a partner for six months and is still hunting

for two more media strategists to come on board.



’We have been building the company quickly over the last few years,’ she

said. ’The climate is perfect for a company specialising in media

strategy. Daren is very bright and people-focused, which is exactly what

I need to move the company on and achieve great things.’



Rubins, who reports to MediaVest joint managing director Robert Ray,

added that it is too early to say who will replace him on the Scottish

Courage account.



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