Rugby tries for new TV sponsor

The Rugby Football Union is on the hunt for a sponsor after Save & Prosper pulled out of its sponsorship deal following Sky TV’s acquisition of the broadcast rights.

The Rugby Football Union is on the hunt for a sponsor after Save &

Prosper pulled out of its sponsorship deal following Sky TV’s

acquisition of the broadcast rights.



Save & Prosper did not want to continue with its 12-year sponsorship

agreement after a deal was signed with Sky.



The company feared that there would be a significant dip in television

audience figures, making the sponsorship a less valuable

proposition.



Simon Curtis, advertising manager for Save & Prosper, said: ’We spent

about pounds 11m over the 12-year period and we will consider other

sponsorships, but we’re not in any hurry. The rugby sponsorship had run

its course and was up for review.’



The BBC previously screened the Five Nations tournament but Sky’s

terrestrial partner will be ITV, which will screen highlights of the

matches.



The financial company failed to persuade the RFU to reduce its fee due

to lower audience figures on Sky.



An RFU spokeswoman said that discussions were in progress over a new

sponsor.