Ruinart "The unconventional gallery" by Makemepulse

For the presentation of its collaboration with artist David Shrigley at Frieze London, Champagne house Ruinart has created an interactive experience with production studio Makemepulse.

The fusion of the virtual and physical worlds makes the exhibit at the art fair accessible for all – even those who are unable to attend in person.

The experience was designed by Romain Passelande and produced by Aude Boyer at the agency.


Creative agency
Chief creative officer
Chief technology officer
Head of production
Executive producer
WebGL developer
Front developer
Sound design

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member