Ruinart is bringing back its luxury one-bedroom hotel experience, this time in partnership with fashion designer Jonathan Anderson.
"Hotel 1729" will be modelled on the vineyards and cellars of the Champagne region.
Guests will be given chauffeur transfers, a one-night stay, dinner, breakfast and a selection of Ruinart Cuvées for two people. They can invite up to six guests to share the dining experience for an additional cost.
The activation is being delivered in-house and will be open in July.
The "Hotel 1729" creative concept was launched in 2018. Last year, Ruinart worked with Tom Hingston.