Rupert Thomas Waitrose

Rupert Thomas


Marketing director

Colleagues describe Thomas as a joy to work with, as well as caring, warm and open. This well-liked marketer gets the most out of his team through his collaborative leadership style – he constantly invites opinions from the experts around him.His challenge is to make Waitrose accessible in a tricky, price-driven market, while remaining true to its premium values. He is doing this through initiatives such as ‘Pick Your Own Offers’, ads celebrating the supermarket’s Partners and service, and an in-store strategy focusing on the important role that creating a vibrant environment can play.