Russell Hopson moves up in RKCR/Y&R restructure

LONDON - Rainey Kelly Campbell Roalfe/Y&R has restructured its senior management line-up in an effort to integrate its group offering.

Hopson: promoted to group managing director
Hopson: promoted to group managing director

The managing director, Russell Hopson, has been promoted to group managing director. He will be responsible for overseeing a group-wide business plan that looks to drive revenue at the main agency, as well as its digital offering Saint@RKCR/Y&R, its integrated offshoot Swarm and the design agency Sid.

Hopson's previous role will be filled by Rupert Williams, the Swarm managing partner.

Williams will now take control of the day-to-day running of RKCR/Y&R, reporting to the agency's chief executive, Richard Exon.

Helen Bichard, the Swarm planning partner, will become the managing partner of the agency until a replacement is found.

Hopson has worked at RKCR/Y&R since March 2005, when he joined from CHI & Partners.

He has also worked at Grey and TBWA\London.