S7 Airlines "I am you" by Stereotactic

Russian airline S7 issues a call to arms to break free from the loop of Boomerangs, filters, shares and likes in this trippy film that stands out in the air travel category.

The spot sets up a sharp contrast between the digital and real worlds. In the first part Boomerangs and cinemagraphs draw the viewer in before being interrupted by a completely black screen that forces people to confront their image in a digital world. Those digital photographs then grow louder and more colourful to invite people to "make photos come true" and get out there to experience the real world. The ad was created by Stereotactic and directed by Salomon Ligthelm through Stink Films. 

Credits

Client
Head of creative
Head of production
Marketing director
Marketing communications director
Creative director
Creative group head
Senior copywriter
Executive producers
Senior producer
Account director
Digital producer
Digital copywriters
Production company
Director
Executive producer
Head of production
Producer
Production manager
Soundtrack composer
Sound mixer
Audio post-production
Digital production
Service productions
Lead VFX
Grading
Colourist
Colour producer
Media agency
Media planner

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