Campbell’s Meatballs has gone back on television for the first time
in two years with a new campaign which pokes fun at the rubbish -
literal and metaphorical - that children have to swallow.
Created by Saatchi & Saatchi, the 30-second commercial introduces a new
recipe for the meatballs, which have no artificial colourings and
It also coincides with new packaging for the product.
The commercial opens on a small boy watching television, who is startled
by a harridan appearing on screen and wagging a finger at him. She tells
him that if he watches too much television his eyes will go square. The
boy immediately springs up and sets about working on a large cardboard
box. After much activity - during which we hear a series of loud sawing
noises - he produces a giant cover for the TV. The cover has a hole in
it for the screen - which now appears round, not square.
The voiceover goes on to explain that children get fed too much rubbish
these days. However, as Campbell’s Meatballs do not have artificial
flavourings and preservatives, they are wholesome enough for children to
Written by Joel Bradley and art directed by Phil Clarke, the Campbell’s
spot breaks on national television on 3 November.
The commercial was directed by Pete Lewtas at James Garrett &
Media buying is being handled by Zenith Media.