Saatchi meatballs spot takes health angle

Campbell’s Meatballs has gone back on television for the first time in two years with a new campaign which pokes fun at the rubbish - literal and metaphorical - that children have to swallow.

Campbell’s Meatballs has gone back on television for the first time

in two years with a new campaign which pokes fun at the rubbish -

literal and metaphorical - that children have to swallow.



Created by Saatchi & Saatchi, the 30-second commercial introduces a new

recipe for the meatballs, which have no artificial colourings and

flavourings.



It also coincides with new packaging for the product.



The commercial opens on a small boy watching television, who is startled

by a harridan appearing on screen and wagging a finger at him. She tells

him that if he watches too much television his eyes will go square. The

boy immediately springs up and sets about working on a large cardboard

box. After much activity - during which we hear a series of loud sawing

noises - he produces a giant cover for the TV. The cover has a hole in

it for the screen - which now appears round, not square.



The voiceover goes on to explain that children get fed too much rubbish

these days. However, as Campbell’s Meatballs do not have artificial

flavourings and preservatives, they are wholesome enough for children to

eat.



Written by Joel Bradley and art directed by Phil Clarke, the Campbell’s

spot breaks on national television on 3 November.



The commercial was directed by Pete Lewtas at James Garrett &

Partners.



Media buying is being handled by Zenith Media.



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