The Publicis Groupe shop leads the way for the UK in this category at Cannes year, with nine entries in total for British agencies.
For "Sea hero quest" Saatchi & Saatchi created a mobile game that feeds players’ progress to University College London, which is collating data to use in dementia treatment research.
McCann London was also shortlisted twice for Bisto Best's "Spare chair Sunday"; and Microsoft's "Survival Billboard".
Ogilvy & Mather London was also shortlisted twice, with both for the Kronenbourg 1664’s "#LeBigSwim".
DigitasLBi London is also in the running for Plume Labs’ "Pigeon air patrol", while Adam & Eve/DDB has a shortlisted entry for Harvey Nichols’ "Shoplifters".
Last year Grey London took home the Promo and Activation Grand Prix for Volvo "Life Paint".