Saatchi & Saatchi, Leo Burnett and Grey London win Bronze Direct Lions

Three UK ad agencies won awards in Cannes' Direct Lions category this year, with all achieving the Bronze Lion at this year's International Festival of Creativity.

Saatchi & Saatchi won two Bronze Lions for its 'Get Me a Sponsor' shirt sponsorship work for Chelsea Football Club, while Grey London also took a Bronze for its "life paint" campaign for Volvo.

Leo Burnett was also among the Bronze winners for its 'Suffocation' campaign for the charity Karma Nirvana, which included a shocking cover picture on the front of a promotional February issue of Cosmopolitan.

Leo Burnett’s widely fancied '#LikeAGirl' campaign for Always won the Silver Lion, but this was entered under Canada. Leo Burnett Toronto created the campaign alongside its London and Chicago teams.

There were 83 entries in total which won awards, with Grey New York taking home the Grand Prix for the US with its 'Interception' campaign for Volvo.

Publicis London, OgilvyOne London, Wunderman London, TBWA\London, AIS London, McCann London each missed out after being shortlisted.


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