Saatchi & Saatchi to lose Army account

LONDON - COI Communications is talking to its roster agencies about moving the Army's £5m above the line advertising account from Saatchi & Saatchi.

It understood that agencies are currently being briefed by the COI, although it is not clear who is being asked to pitch for the business. Saatchi and Saatchi is not thought to be included in the review.



Saatchi & Saatchi recently launched a new tranche of television ads, designed to boost recruitment to the Army at officer level.





Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content