Saatchi & Saatchi to lose Army account

LONDON - COI Communications is talking to its roster agencies about moving the Army's £5 million above-the-line advertising account from Saatchi & Saatchi.

It understood that agencies are currently being briefed by the COI, although it is not clear who is being asked to pitch for the business. Saatchi and Saatchi is not thought to be included in the review.

Saatchi & Saatchi recently launched a new tranche of television ads, designed to boost recruitment to the Army at officer level.

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