Saatchi & Saatchi to lose Army account

LONDON - COI Communications is talking to its roster agencies about moving the Army's £5 million above-the-line advertising account from Saatchi & Saatchi.

It understood that agencies are currently being briefed by the COI, although it is not clear who is being asked to pitch for the business. Saatchi and Saatchi is not thought to be included in the review.

Saatchi & Saatchi recently launched a new tranche of television ads, designed to boost recruitment to the Army at officer level.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content