Saatchi & Saatchi "Open your eyes" by Jake Dypka

The poet Hollie McNish performs a powerful spoken word narration about gender equality in this film directed by Jake Dypka through Indy8.

"Open your eyes" is launching globally after opening the Saatchi & Saatchi New Directors’ Showcase in June. The work uses technology that projects two 2D films onto a 3D screen, in order to present the audience with two different stories simultaneously: one depicting a male experience of gender stereotyping and the other the female experience. The core message invites viewers to re-examine their views on gender and see things differently. 

Dypka’s previous film "Embarassed", also starring McNish, was selected for the 2016 New Directors’ Showcase, and vocalised the daily battles faced by mothers when nursing in public. 

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