- Saatchi & Saatchi has resigned the £8m Norwich Union account claiming that there are increasing clashes with its LloydsTSB business.
The agency has held the account since 1993 and was responsible for producing the famous 'part of the Union' campaign.
However, last year it was appointed to handle the launch of the merged LloydsTSB bank for which it recently unveiled a new branding campaign featuring music by the Coors.
Adam Crozier, joint chief executive officer, at Saatchi & Saatchi, said: "With the trend for convergence we are finding that there is more conflict between the business,"
Thomas Cowper Johnson, group brand manager, at Norwich Union praised the agency for its efforts, but said the split was in the best interest of both parties.
"Saatchi & Saatchi has made an enormous contribution to the Norwich Union. We have openly discussed the merging conflict that LloydsTSB represents for us and Saatchi's and agreed that it's in our common interest to make a change and that Saatchi's have resigned the account," he said.