Saatchi & Saatchi scoops European Tour account

LONDON - The European Tour, the body that funds and organises professional golf tournaments, has appointed Saatchi & Saatchi to handle a global advertising brief ahead of next year's Ryder Cup in Wales.

The European Tour…Saatchi & Saatchi has won the golfing global ad brief ahead of next year's Ryder Cup
The European Tour…Saatchi & Saatchi has won the golfing global ad brief ahead of next year's Ryder Cup

Saatchis, which was appointed without a pitch, will take on responsibility for a campaign aimed at raising awareness of the European Tour brand and its individual tournaments.

The agency's first task will be to promote the 2010 Ryder Cup at Celtic Manor in Newport. Saatchis has also been briefed to promote the European Tour's involvement with the "Race to Dubai" golf tournament.

The European Tour is responsible for raising sponsorship funding and staging 51 professional global golf competitions.