Saatchi & Saatchi has received three nominations, one for T-Mobile "welcome back" and two for European Tour campaign's "clay pigeon" and "gong" spots".
Wieden+Kennedy is nominated for Cravendale "cats with thumbs" and Lurpak "kitchen odyssey" spots, while Bartle Bogle Hegarty is shortlisted for its Kronenbourg "slow the pace" and Axe "axe angels" work.
AMV BBDO is shortlisted for Heinz "happy birthday" and London Metropolitan Police "anti-knife crime" work, while Dare is nominated for Time Change "reactions" and Virgin Travel "rock star" spots. JWT is shortlisted for Debenhams "mums" and Special Olympics "encouragement".
Other UK entries on the shortlist include CHI for Drench "cubehead", Fallon for its Skoda "made of meaner stuff" work, Rainey Kelly Campbell Roalfe/Y&R for Warburtons "celebrations", TBWA for John Smith's "dog show" and McCann London for its "I Can't Believe It’s Not Butter" work for Unilever.
Stephen Francis Whitson receives two nominations for More Than "roof" and "wheel," and Red Brick Road is recognised twice for Magners "strongman" and "bees".
However, US agencies dominate the shortlist. Strong US contenders include Old Spice's work by Wieden+Kennedy Portland, which secured five nominations, and Droga5 New York for Puma "after hours athlete".
Nike "write the future" by Wieden+Kennedy Amsterdam also receives a nomination, as does the agency's Heineken "the entrance" spot.