Saatchi & Saatchi's Richard Huntington and AKQA's James Hilton to star in UK TV show The Gruen Transfer

LONDON - BBC3 has selected Richard Huntington, Saatchi & Saatchi's director of strategy, and James Hilton, AKQA's European chief creative officer, to star in the UK pilot of the Australian TV hit show The Gruen Transfer.

Huntington... team captain
Huntington... team captain

The panel-based show, which bills itself as an advertising version of Have I Got News For You, will aim to pull apart the business and creative output of the advertising industry.

The pair will shoot a pilot of the programme on Monday morning (20 April) at the BBC Television Centre in West London in front of an audience made up of the public and BBC commissioners. The BBC is yet to decide on a screening date for the pilot.

Huntington and Hilton will go up against each other as team captains with a number of undisclosed comedians. 

The BBC started its hunt for adlanders with big mouths, who could talk knowledgably about advertising, earlier this month. However, many in the business proved reluctant to put their names forward, fearing that they could be mocked on the show.

In Australia, The Gruen Transfer, hosted by Wil Anderson, has been a huge success with Russel Howcroft, the managing director of George Patterson Y&R Melbourne, and Todd Sampson, the chief executive of Leo Burnett Sydney, acting as team captains.