Saatchi scoops Press Grand Prix for P&G ad

CANNES - After years of attending and championing Cannes, Procter & Gamble has finally been awarded a Grand Prix, for its detergent brand Tide.

The top award in the Press category went to Saatchi & Saatchi New York for its work on P&G's stain remover Tide.

Bob Scarpelli, the president of the jury and the chairman of DDB Worldwide US, said that despite strong competition it was a clear winner in the end.

"The ad consistently surprised everyone who looked at it. It's the sort of work that you don't get bored of looking at."

In all the jurors handed out 72 awards from an initial entry list of just under 7,000. These were broken down into 36 Bronze Lions, 24 Silver Lions and 12 Gold Lions.

DDB was the only UK agency to grab Gold with three Lions for its "cat fight" work for Harvey Nichols. Scarpelli said: "The retail category was especially tough and has improved immensely recently but this ad really shone through as a simple and unusual way to promote a sale."

The agency also picked up two Silver awards for its Marmite work as did Saatchi & Saatchi for Carlsberg.

Abbott Mead Vickers BBDO picked up four Bronze Lions for the Economist while DDB bagged another three for "Moth", "Balloon" and "Ice", also for Harvey Nichols.