Saatchi and Saatchi has moved a step closer to offering a totally
integrated communications solution with the appointment of its first
The agency has hired Andrew Goulborn, the deputy managing director of
the Grey-owned media dependant, MediaCom. Goulborn will take up the new
position, and a place on the executive board, on 14 April.
Goulborn takes charge of a team of 40 across three divisions at the
agency: the media and integration departments and Saatchi and Saatchi
Vision, the agency’s new-media operation.
Mike Gorman, Saatchis’ media director, Paul Snudden, the head of
integration and Alan McCulloch, the head of Vision, will report to
Goulborn’s remit will be to take an overview across the three
departments to ensure consistency and a common vision. ’It’s about
ensuring an integrated approach to the way that communications messages
are delivered,’ he explained.
’It’s a position virtually no other agency can offer. My career to date
has been focused on finding and executing the most efficient and
effective message delivery systems for advertisers. At Saatchis I will
be extending this through the line.’
Saatchis works through the line with a number of clients, including the
Army and Hewlett Packard.
At MediaCom, where he was second in command, Goulborn worked closely
with two of the agency’s largest clients, SmithKline Beecham and Mars,
working on their business both in the UK and in Europe.
Andy Troullides, MediaCom’s managing director, said he was disappointed
to lose Goulborn, but he is planning to hire a senior client handler to
run SmithKline Beecham. ’This does not present any hiccups,’ he said.