Saatchi Talk Radio posters poke fun at Hoddle’s team

Talk Radio takes the mickey out of the England football team’s poor performance in penalty shoot-outs and Glenn Hoddle’s faith in alternative training methods in a national poster campaign to promote a new weekday drivetime show, Sportzone.

Talk Radio takes the mickey out of the England football team’s poor

performance in penalty shoot-outs and Glenn Hoddle’s faith in

alternative training methods in a national poster campaign to promote a

new weekday drivetime show, Sportzone.



The ads were created by Saatchi & Saatchi and break on 1 February. The

first, ’penalty practice’, shows the England team’s training centre with

half its windows smashed and the line, ’The penalty practice continues.’

In the second, ’faith healer’, a woman has her hands on the head of the

midfielder, David Batty, and the line reads, ’When I remove my hands,

you’ll think you’re Pele.’



The ads were written by Mike McKenna and art directed by Greg

Martin.



Media buying was by Carat.



Kelvin MacKenzie, managing director of Talk Radio, said: ’I asked for

cool and funny and got it by the yard.’



Saatchis picked up the poster project at the end of 1998, shortly after

MacKenzie’s takeover of the station.



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