Talk Radio takes the mickey out of the England football team’s poor
performance in penalty shoot-outs and Glenn Hoddle’s faith in
alternative training methods in a national poster campaign to promote a
new weekday drivetime show, Sportzone.
The ads were created by Saatchi & Saatchi and break on 1 February. The
first, ’penalty practice’, shows the England team’s training centre with
half its windows smashed and the line, ’The penalty practice continues.’
In the second, ’faith healer’, a woman has her hands on the head of the
midfielder, David Batty, and the line reads, ’When I remove my hands,
you’ll think you’re Pele.’
The ads were written by Mike McKenna and art directed by Greg
Media buying was by Carat.
Kelvin MacKenzie, managing director of Talk Radio, said: ’I asked for
cool and funny and got it by the yard.’
Saatchis picked up the poster project at the end of 1998, shortly after
MacKenzie’s takeover of the station.