Saatchis announces agency overhaul

Rita Clifton, Saatchi & Saatchi’s long-serving executive planning director, is to quit the agency at the end of the month for a ’senior role in a related business’.

Rita Clifton, Saatchi & Saatchi’s long-serving executive planning

director, is to quit the agency at the end of the month for a ’senior

role in a related business’.



The move coincides with a series of sweeping changes at the agency: Adam

Kean and John Pallant have been promoted to executive creative directors

and Cliff Francis has been installed as Saatchis’ first global creative

head on Procter & Gamble.



Clifton, who stressed her departure was unrelated to the other changes,

declined to give more details about her new job. She will be replaced as

the head of Saatchis’ planning function by Marilyn Baxter who, under the

title, director of business strategy, will spearhead the process of

widening Saatchis’ scope from pure advertising into the concept of an

’ideas company’ as favoured by its worldwide chief executive, Kevin

Roberts.



Other changes include a rejig of Saatchis’ eight account management

groups into seven and a reorganisation of the planning function into

three distinct areas.



The chairman of Saatchis London, Alan Bishop, said the moves were

specifically designed to help the agency cope with a recent increase in

business.



The restructure also comes just weeks ahead of Saatchis’ planned

separation from Bates in the Cordiant demerger, scheduled to take place

in December.



Topics