Its aim is to train up the next generation of art directors, designers and copwriters and, over 40 weeks, it will provide students with hands-on training and lectures by accredited professors from the agency.
The Miami Ad school was set up in 1993 and has expanded throughout the US, as well as in Germany and Spain. Students spend one year at a full-time college and then are given the opportunity to travel between the 11 part-time venues, studying and gaining more experience.
Lee Daley, the chairman and chief executive of Saatchis, said: "We hold a fundamental commitment to finding the future leaders and innovators in advertising, and believe that ideas can come from anywhere, which is why we are excited to have 13 young, fresh creative minds at work in our building."
Ron Seichrist, the founder of the Miami Ad School, added: "The real-life business training and education that the students will receive at Saatchis is exceptional and will far outweigh what they could learn in a classroom."
- Comment, p44.