Saatchis clears up misunderstanding over ’German’ deal

Saatchi & Saatchi has been spared the embarrassment of being branded unpatriotic by helping Germany beat England in the contest to host the World Cup in 2006.

Saatchi & Saatchi has been spared the embarrassment of being

branded unpatriotic by helping Germany beat England in the contest to

host the World Cup in 2006.



Erroneous national press reports last week suggested the agency had been

called in to lobby FIFA, soccer’s governing body, to pick Germany

instead of England as the tournament’s venue.



The confusion arose when officials of the German football association,

the DFB, began discussions with the Saatchis office in Frankfurt about

the possibility of helping Germany’s bid.



But Hubertos Von Lobenstein, the Frankfurt office’s chief executive,

confirmed that the DFB had pulled out of talks almost two weeks ago.



Meanwhile, Alex Fynn, a former Saatchis senior executive turned sports

consultant and one of the FA’s sternest critics, has rubbished reports

that he too will be involved in the German effort.



The DFB’s withdrawal removes what would have been a conflict of interest

for Saatchis, whose London joint chief executive, Adam Crozier, is

advising the English FA on its pounds 10 million campaign to bring the

contest to the UK.



Crozier is currently working with the FA in an unpaid personal capacity,

although his agency may become involved at a later stage.



He said: ’I had agreed to work with the FA when I heard about the

discussions taking place in Frankfurt.’



Von Lobenstein said: ’We had already been told by the DFB it would not

be proceeding with us.’