Saatchis gives new managing director position to Dundas

LONDON - Saatchi & Saatchi is attempting to strengthen its hold on existing clients and to drive new business by assigning the planning director, Kevin Dundas, to the new position of managing director.

The reshuffle means that James Hall, Saatchis' chief executive, will

spend more time working with existing clients and clinching new business

following the departure of the key Lloyds and Army accounts at the end

of last year.

Dundas, who joined the agency from FCB San Francisco in 1998, will run

the agency on a day-to-day basis and will oversee the agency's planning

department while he seeks a replacement.

The agency's senior management structure will stay the same, according

to Hall. Hall will work alongside Dundas and the executive creative

director, Dave Droga, with all three reporting directly to the worldwide

chief executive, Kevin Roberts, in the US.

Since his arrival in April 2001, Hall has instigated a massive

restructuring at the agency. Since then, Tamara Ingram, the executive

chairman, and other executives including the European chairman, Derek

Bowden, have left the agency.

Hall also axed the role of managing partner and promoted the Telewest

account director, Stef Tiratelli, to the position of new-business

director.

Hall said: "My priority is continuing to spend time and energy on our

existing clients, but part of my brief was to get the agency 'pitch fit'

and take on new clients too."

Dundas added: "It's a natural progression for me. I'm a planner by

trade, and I'll always be looking at the business in a strategic way. It

enables us to harness the full force of the agency focused on our

clients' business and continue having great ideas."

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