The reshuffle means that James Hall, Saatchis' chief executive, will
spend more time working with existing clients and clinching new business
following the departure of the key Lloyds and Army accounts at the end
of last year.
Dundas, who joined the agency from FCB San Francisco in 1998, will run
the agency on a day-to-day basis and will oversee the agency's planning
department while he seeks a replacement.
The agency's senior management structure will stay the same, according
to Hall. Hall will work alongside Dundas and the executive creative
director, Dave Droga, with all three reporting directly to the worldwide
chief executive, Kevin Roberts, in the US.
Since his arrival in April 2001, Hall has instigated a massive
restructuring at the agency. Since then, Tamara Ingram, the executive
chairman, and other executives including the European chairman, Derek
Bowden, have left the agency.
Hall also axed the role of managing partner and promoted the Telewest
account director, Stef Tiratelli, to the position of new-business
Hall said: "My priority is continuing to spend time and energy on our
existing clients, but part of my brief was to get the agency 'pitch fit'
and take on new clients too."
Dundas added: "It's a natural progression for me. I'm a planner by
trade, and I'll always be looking at the business in a strategic way. It
enables us to harness the full force of the agency focused on our
clients' business and continue having great ideas."