Saatchi & Saatchi is drafting in the integrated creative director
of its Asian arm, Trefor Thomas, to run the London department following
the departure of Chris Arnold at the end of last year.
Thomas joined the network five years ago, and was promoted to creative
director at Saatchi & Saatchi's Shanghai office with the extra task of
heading design for the whole region from Singapore in 1999.
Saatchi & Saatchi's London executive creative director, Dave Droga, who
joined the agency three years ago from the Singapore office, said Thomas
was a proven force in integrated creative advertising who would add
clout to London's creative output.
"Trefor is one of the network's most senior creative people, and he is
outstanding. He helped build our integrated offering in the Asian
market, and we are thrilled that he is joining us here in London," he
Thomas has worked across a range of Saatchis clients but has
particularly good credentials working on bank brands, such as Visa,
according to Droga.
It is thought Saatchis is keen to tap into this as it seeks to replace
its key Lloyds TSB account in the UK.
Before he worked for Saatchis, Thomas was a designer at the Australian
agency Moon Design.
Arnold, who left Saatchis after only a year, left a department of ten
creative teams and the joint deputy integrated creative director,
Anthony Abdool. The other joint deputy, Jo Arscott, took the role of
integrated creative director at Bates UK's direct agency, 141.