Saatchi & Saatchi London, Iris Worldwide London and Grey London all earned two nominations apiece on the mobile shortlist.
The nominations for Saatchi & Saatchi were for its "Fleetlights" on behalf of Direct Line insurance; Iris Worldwide for "Adidas Neo Snapchat - #MyNeoLabel"; and the "Swear Jar" by Grey for Comic Relief.
The remaining two nominations went to R/GA London for "Nike on Demand" and AnalogFolk London for "Stop-motion movie creation app" on behalf of Sainsbury's.
Leading the US nominations list is Snap with six entries for its Spectacles.
Droga5 New York, David Miami and TBWA\Chiat\Day Los Angeles each picked up four nominations. Droga5 earned three for Under Armour and one for Android, while David Miami's four were for Burger King; and TBWA's for Gatorade.
VML too earned four nominations in the US, three out of its NY office and one out of Kansas City.
R/GA San Francisco was nominated three times for its work for Replay.AI and J.Walter Thompson too picked up three nominations for Black Lives Matter.