Saatchis lands global Häagen-Dazs account

General Mills has appointed Saatchi & Saatchi London to the global creative account for Häagen-Dazs.

Saatchis lands global Häagen-Dazs account

Saatchi & Saatchi New York and the Los Angeles-based Team One, which is part of the Saatchi & Saatchi network, created the last major global campaign for Häagen-Dazs in 2013. 

The spot, which showed a woman flirting with Bradley Cooper to steal his ice-cream, was one of Campaign’s top ten Turkeys that year.

General Mills appointed Grey London as its lead UK agency in February after a competitive pitch. Grey is responsible for UK-managed brands including Jus-Rol, Betty Crocker, Green Giant and Nature Valley.

A spokeswoman for Saatchi & Saatchi declined to comment. General Mills was unavailable for comment.