Saatchi and Saatchi Vision has created one of the first UK-based
consumer Websites to incorporate a virtual reality element for the
Energy Savings Trust.
Vision, a specialist division of Saatchis that is dedicated to
interactive and 3-D solutions, launched the site on Wednesday as part of
the agency’s multi-million pound energy efficiency campaign.
The TV work for the brand features a grainy, black-and-white Albert
Einstein, exhorting viewers to save money on fuel bills by using the
The site, which builds on the same theme, includes a virtual house,
which is crammed full of state-of-the-art, energy-saving products.
The user is welcomed to the house by Einstein and clicks on the door
handle to enter. By clicking on directional buttons at the foot of the
screen, the user can then move about within the house and discover the
various products in situ.
A click on the wall will reveal it has cavity wall insulation and, in a
bar to the left of the screen, information will appear on the costs of
installing the product and the likely savings it will result in.
A ’smart tips’ section gives the user extra advice. Similar information
is also forthcoming about double glazing, if the user clicks on the
windows; heating controls; floor insulation and so on.
The user can fill and empty sinks, lift the lid on the toilet and watch
fish swimming around a tank, all in real time. The site, which contains
installer and energy-saving information, can be found at either
www.est.org.uk or at www.energy-efficiency.org.uk.
It was produced by Stefan Shaw at Vision, in conjunction with Superscape
and Red Kite New Media.