Saatchis launches virtual site on Web for Energy Savings

Saatchi and Saatchi Vision has created one of the first UK-based consumer Websites to incorporate a virtual reality element for the Energy Savings Trust.

Saatchi and Saatchi Vision has created one of the first UK-based

consumer Websites to incorporate a virtual reality element for the

Energy Savings Trust.



Vision, a specialist division of Saatchis that is dedicated to

interactive and 3-D solutions, launched the site on Wednesday as part of

the agency’s multi-million pound energy efficiency campaign.



The TV work for the brand features a grainy, black-and-white Albert

Einstein, exhorting viewers to save money on fuel bills by using the

latest technology.



The site, which builds on the same theme, includes a virtual house,

which is crammed full of state-of-the-art, energy-saving products.



The user is welcomed to the house by Einstein and clicks on the door

handle to enter. By clicking on directional buttons at the foot of the

screen, the user can then move about within the house and discover the

various products in situ.



A click on the wall will reveal it has cavity wall insulation and, in a

bar to the left of the screen, information will appear on the costs of

installing the product and the likely savings it will result in.



A ’smart tips’ section gives the user extra advice. Similar information

is also forthcoming about double glazing, if the user clicks on the

windows; heating controls; floor insulation and so on.



The user can fill and empty sinks, lift the lid on the toilet and watch

fish swimming around a tank, all in real time. The site, which contains

installer and energy-saving information, can be found at either

www.est.org.uk or at www.energy-efficiency.org.uk.



It was produced by Stefan Shaw at Vision, in conjunction with Superscape

and Red Kite New Media.