Club 18-30 is to bring sun, sea and sex to the big screen next year
with what appears to be the first branded feature film.
Saatchi & Saatchi devised Club 18-30 - The Movie. It is the first time
the agency has produced a full-length feature film for one of its
The feature is likely to be filmed this summer in Ibiza, the trendy
holiday and clubbing hotspot. It will be a fictional comedy as opposed
to a fly-on-the-wall documentary such as Sky’s Ibiza Uncovered series,
and is scheduled to run in UK cinemas early next year.
The holiday brand, which is part of Flying Colours Holidays, has signed
contracts with Saatchis for the film after several months of
The agency has handled Club 18-30 since 1994.
Funding will come from independent backers. Saatchis’ European
new-business director, Stephen Colegrave, who owns his own production
company, and the freelance consultant and producer, Bob Mahoney, are in
negotiations with backers in the US.
The script will be written by newcomers Paul de Villiers and Staffan
A high-profile director is being sought for the project.
James Griffiths, the Saatchi & Saatchi management supervisor on the
account, said: ’Club 18-30 has been infamous since its ’Beaver Espana’
campaign. We think a film is a good way to build on the brand and its
strengths, which are about being popular, controversial and having a