The NSPCC has unveiled a hard-hitting drive through Saatchi and
Saatchi to raise the public’s awareness of the charity and highlight the
issue of violence towards children.
A national poster campaign breaks next week to support the NSPCC’s
Children’s Day on 4 June, with the message, ’Protect children from
violence.’ Three different executions each show a scene of a child being
abused, together with a strapline which reflects the kind of excuses
given in real-life cases.
The images are all video grabs from film footage to make the scenarios
appear as real as possible.
The endline on each poster says that there is no excuse for child abuse,
The campaign will appear on four-, 48- and 96-sheet posters for one
month. Media buying is through Zenith Media, although some media owners
have donated space.
The posters were created by Richard Myers and Bill Gallacher, the
creative and deputy creative directors at Saatchis respectively.