Saatchis posters for NSPCC address abuse problem

The NSPCC has unveiled a hard-hitting drive through Saatchi and Saatchi to raise the public’s awareness of the charity and highlight the issue of violence towards children.

The NSPCC has unveiled a hard-hitting drive through Saatchi and

Saatchi to raise the public’s awareness of the charity and highlight the

issue of violence towards children.



A national poster campaign breaks next week to support the NSPCC’s

Children’s Day on 4 June, with the message, ’Protect children from

violence.’ Three different executions each show a scene of a child being

abused, together with a strapline which reflects the kind of excuses

given in real-life cases.



The images are all video grabs from film footage to make the scenarios

appear as real as possible.



The endline on each poster says that there is no excuse for child abuse,

anywhere, ever.



The campaign will appear on four-, 48- and 96-sheet posters for one

month. Media buying is through Zenith Media, although some media owners

have donated space.



The posters were created by Richard Myers and Bill Gallacher, the

creative and deputy creative directors at Saatchis respectively.