Monster.co.uk is continuing its 'beware of the voices' campaign
with two spots by Saatchi & Saatchi showing how the site can help people
develop their career.
The pan-European TV executions are based on people's inner voice, which
drives their actions, and how sometimes this inner voice may not give
them the best advice. They depict different work-related scenarios -
looking for your ideal job and promotion.
'Conference' shows a man at a conference embarrassing himself while
trying to get the attention of his dream employer. 'Run to work' shows
another employee running to get to work before his boss.
The 'beware of the voices' work has won a number of awards for the
agency, including a gold BTAA, a gold Campaign Press Award and a gold at
the One Show in the US last week. It also has four silver nominations at
the forthcoming D&AD awards.
Bella Hubble, the managing director for Monster.co.uk, said: 'These
commercials will continue to grow our business as well as strongly
establish leadership across the UK and other countries in Europe.'
The ads were written by Gavin Kellet and art directed by Nik
They break nationally in the UK on 20 May. They were directed by Tommy
Kuntz and Mike Maguire through Propaganda. There will also be a national