The role will see Senior’s responsibilities expand beyond Saatchi & Saatchi and Fallon in the UK London to EMEA. It is understood that he will bring a new focus on creativity across the region.
He takes responsibility for expanding the group’s EMEA business across its 51 markets and for P&L across the group’s European offices.
He takes on the EMEA role following the news earlier this week that Francis is joining Aegis Media as its EMEA chief executive.
Senior will continue to head up the Saatchi & Saatchi and Fallon Group in the UK and remains chairman of Saatchi & Saatchi’s worldwide creative board.
He became chairman of the network’s worldwide creative board in April this year and the title gave him the added responsibility of championing creativity across the network, trouble shooting creative issues and conducting creative seminars with global clients.
Senior was appointed UK chief executive of the newly formed SSF Group in August 2007. He was formerly UK chief executive and a founding partner at Fallon London, which he set up in 1998.