Saatchis release 'running man' ad for Visa

LONDON - Visa yesterday aired its new ad by Saatchi & Saatchi, which opens with a naked man running across a salt plain in Argentina.

Visa...Saatchi & Saatchi ad has naked man
Visa...Saatchi & Saatchi ad has naked man


The ad is intended to dramatise how Visa can take the hassle out of financial transactions

It was directed by Antoine Bardou-Jacquet, and features music by indie artist Whitey.

The naked man is shown in a hurry to get to his wedding, after being dumped as a stag night prank.

On the way, he buys a ring, a suit and a haircut, before arriving at the church on time.

The pan-European ad broke yesterday on UK TV.

Credits

Title: running man
Client: Visa Europe
Brief: Dramatise the role Visa plays in people's lives, taking the hassle out of financial transactions of any value, making life flow better
Agency: Saatchi & Saatchi
Copywriter: Dave Henderson / Richard Denney
Art director: Richard Denney / Dave Henderson
Planner: Richard Huntington
Account handler: Michelle Greenhalgh
Producer: Rebecca Williams
Media buying agency: Mediaedge:cia
Media planner: Annie Allen / Stuart Butler / Sarah Matthews
Production company: Partizan
Director: Antoine Bardou-Jacquet
Editor: Bill Smedley
Post-production company: The Mill
Audio post-production company: Wave (Jack Sedgwick and Tom Heddy)
Release date: 24 March 2008
City/country: Europe
Exposure: TV, viral, print, in store
Agency contact: Eleanor Conroy