Saatchi & Saatchi has restructured its internal operations and
expanded its management board in a bid to increase speed of delivery,
focus more clearly on key business and simplify its structure.
The agency is moving from a system of eight groups headed by group
account directors (GADs) to one consisting of three multi-account groups
and a group focusing on Procter & Gamble.
The groups will be headed by managing partners - a new role within the
agency. The four managing partners are Paul Tredwell, the former client
services director of Leagas Delaney, and the former GADs, Stef
Tiratelli, Jeremy Pyne and John Rudaizky.
It is also understood that Saatchis is seeking a new agency
The four managing partners will sit on the board alongside Kevin Dundas,
the recently hired executive planning director. They will join the
existing board members: Adam Crozier and Tamara Ingram, joint chief
executives; Dave Droga, executive creative director; Andrew Goulborn,
communications director; Sally Spensley, finance director; and Kate
Morris, personnel director.
Tredwell, Tiratelli and Pyne will head the three multi-account groups,
while Rudaizky will handle the #50 million Sony Europe business, which
the agency picked up earlier this month.
P&G will be treated as a separate group to reflect the organisational
changes within the company.
Global work will be overseen by Werner Gorke and local work will be
handled by Ingram.
Of the remaining former GADs, Harry Corsham will continue to be
responsible for Hewlett Packard, Rosie Doggett will oversee Comet, and
Richard Ellis becomes European account director for P&G. It is not yet
clear which accounts Anthony Plant, previously responsible for Rothmans,
will be handling.
Alon Hochdorf, who was the group account director for Lloyds TSB, is
leaving to join an agency in Israel.
’The principles behind this move are speed, simplicity and focus. It is
a very positive move. It recognises the importance of having managing
partners to take on responsibility for managing the agency,’ Crozier