Ammirati Puris Lintas has poached Paul Snudden, Saatchi and
Saatchi’s director of integration, to manage its direct marketing
effort.
Snudden, 36, takes the new title of head of integration. His role will
incorporate APL’s direct marketing, sales promotions and new-media
disciplines.
Gerald Kreinczes, APL’s strategic development director, who has been in
charge of integration at APL since the merger with Kevin Morley
Marketing in 1995, takes on the new role of head of planning for Compaq
across Europe.
William Eccleshare, APL’s chief executive, said: ’We have outstanding
talent in direct marketing, sales promotion and design and I’m confident
that under Paul’s leadership, APL’s integrated offer will be taken to a
new level of excellence.’
Snudden added: ’APL has already got a tremendous amount of talent in
direct marketing and sales promotion. The thing that swung it for me was
that there is a fairly new management committed to providing
high-quality complete communications to clients. I hope to take the
whole thing forward.’
Snudden joined Saatchis in 1991 as an integrated account director on
Carlsberg-Tetley, Hewlett-Packard and BT. He was promoted to director of
integration in 1996.
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