Saatchi & Saatchi has scooped Monster.com Europe’s dollars 20
million pan-European advertising account after a four-way pitch.
The agency beat Abbott Mead Vickers BBDO, Euro RSCG Wnek Gosper and Lowe
Lintas & Partners to handle the advertising for the online job site.
It will be responsible for developing strategy for the brand and for
creating a pan-European campaign that is consistent with Monster. com’s
The work will focus on TV but will be supported by radio, print and
poster advertising, aiming to drive traffic to its local sites. These
include sites in the UK, France, Belgium, the Netherlands, Germany and
Advertising for the UK site begins in July.
The account will be headed by Saatchis’ regional account director Anne
The new-business director at Saatchis, Marcus Brown, said:’Monster.com
is an established brand which has ambitious plans for expansion across
Europe. To choose us is a great endorsement of our internet and branding
The review follows the appointment of Rikke Rasmussen who joined as
European marketing director in January from BT Click and BT’s Webzone at
the Millennium Dome.
Rasmussen explained: ’The appointment of Saatchis demonstrates our
commitment to developing Monster. com as Europe’s dominant career
’The team’s European experience will be invaluable as we continue our
expansion into new markets.’
The media planning and buying accounts will remain with local agencies
for the time being but Rasmussen claimed that the company planned to
centralise it in the long term.