Saatchi & Saatchi has ended a ten-month search for a senior
creative by signing the commercials director, Julian Dyer, to team up as
a copywriter with the art director, Ajab Singh.
The appointment comes just six months after Dyer joined Leo Burnett as a
senior partner, marking a return to copywriting after a six-year run as
a director. Dyer cited personal reasons for leaving Burnetts a month
ago.
He said: ’Joining Saatchis is a bit like coming home. It’s full of
friendly people I’ve known for years. There are lots of good accounts
here and a fresh feel about the place.’
’It’s been a long search,’ said Singh who, with his former partner,
Eugene Ruane, was behind high-profile campaigns for the Commission for
Racial Equality. Ruane left Saatchis in January.
Adam Kean, executive creative director at Saatchis, added: ’We’ve waited
this long because we wanted to get the right person. Julian’s worked in
the best places with the best people. He’s full of energy and
ideas.’
Dyer built his reputation in the 80s as a writer of witty TV
commercials, picking up a string of awards for clients such Great Ormond
Street Hospital, Hamlet Cigars, Holsten Pils and Sanatogen.
His agency background includes a stint as creative head at GGT. Before
this he was a senior copywriter and board director at Publicis and spent
five years at Boase Massimi Pollitt in the mid-80s.
