Saatchis tipped for Rothmans brand to plug Gallaher hole

Saatchi and Saatchi is poised to fill the gap left by the departure of the Gallaher account two years ago by picking up a slug of Rothmans business.

Saatchi and Saatchi is poised to fill the gap left by the departure

of the Gallaher account two years ago by picking up a slug of Rothmans

business.



It is likely the assignment will include advertising in the UK. It is

not known which brands will be involved but speculation is centering on

Rothmans King Size, which is currently handled in-house.



The agency recently pulled off the Health Education Authority

pitch-list, sparking speculation it was about to pick up a tobacco

client. Saatchis already works with Rothmans in South Africa and

Canada.



Rothmans’ main brands are Rothmans, Dunhill, Raffles, Craven and Peter

Stuyvesant. Advertising for some is handled in-house. But Walsh Trott

Chick Smith handles Rothmans Special Reserve, TBWA handles Dunhill

Special Reserve and Impact FCA looks after Raffles and Dunhill King

Size.



Saatchis is known to have been desperate to secure a tobacco account

since it lost Silk Cut to M&C Saatchi (Campaign, 17 February 1996). An

insider said: ’Tobacco has been high on its hit list.’ Adam Crozier, the

joint chief executive of Saatchis, refused to comment on ’industry

speculation’.



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