Saatchis in UK reshuffle

The group restructures in a bid to improve the fortunes of the main agency.

Saatchi & Saatchi is restructuring its UK agency in an attempt to make its solutions for clients more integrated and improve its new-business record.

The move, following global changes at the agency announced earlier this week, will see Saatchis structured into four client groups with each division run by a different group head. These will be the agency's directors Andrew Barrington, Rose Wangen-Jones and David Sharrod, plus Lee Daley, the chairman and chief executive of the agency.

John Wright, the agency's managing director, is moving to the role of managing director of the Toyota/Lexus business across Europe. Saatchis will also create a new group structure, designed to incorporate brand extensions such as its content arm, GUM, and Team Saatchi. Daley will also head an operations board that will run the group.

Daley said: "We are looking for a far more dynamic level of business leadership across the whole group; the new structure, new appointments and new titles reflect this."

The UK changes follow this week's announcement that Kevin Dundas, the worldwide strategy director, has resigned from Saatchis after 20 years with the company.

Richard Hytner, the former chairman for Europe, the Middle East and Africa, has now been appointed deputy chairman for Saatchi & Saatchi Worldwide. Jim O'Mahony, the chief executive of Saatchis in Asia and Latin America, will add Europe to his responsibilities.

Hytner's move also means Saatchis' pan-European accounts will report to Daley.

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