- Derek Draper, the former lobbyist and a friend of Peter Mandelson, is to launch an advertising agency this week called Farm.
Draper is launching the new agency with two former directors at Partners BDDH, Robert Smith and Paul Jeffrey, who have worked on such accounts as British Gas, Guinness, Ikea and Microsoft. The agency will work only on a project basis, as opposed to being held on retainer.
According to a report in The Sunday Times, the former Mandelson aide believes his public relations skills will blend with his partners' more traditional advertising skills.
Draper was quoted as comparing New Labour to beer and soap: "The people who listened to the New Labour message are the same ones who buy beer or soap."
Draper was suspended from lobby firm GPC Market Access after controversy surrounding his ministerial contacts. He was subsequently sacked by The Express newspaper and later Talk Radio after a prank call in which he claimed to be in a brothel in Amsterdam.