Sacoor Brothers appoints Now to first UK ad account

Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account in the UK.

Sacoor Brothers: appoints Now to handle its UK advertising
Sacoor Brothers: appoints Now to handle its UK advertising

The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai.

Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London and Westfield Stratford City.

Activity launching in April will focus around posters, digital, experiential and in-store.

Sacoor Brothers, which is an international lifestyle fashion brand, has not worked with a UK agency before, but use WPP-owned BPG in the Middle East.

The account signals the fourth win for the agency set by John Townshend, Kate Waters and Mark Lund last year. The agency also works with Butlins, Florette and The Ginger Fox for Magners.

This article was first published on campaignlive.co.uk

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