Saga, the travel company for people aged over 50, focuses on the lasting impact travellers can have on the people they meet.
In these ads by VCCP, three people tell stories in their native language about the unique connections they formed during their travels. A Mongolian eagle hunter recalls Charlotte, "who danced ‘til her shoes fell apart"; a Norwegian Sami woman laughs about a Brighton couple and their love for musicals; and a Spanish guitar player sings of Molly from Exeter, "who broke his heart". The films were directed by Siri Bunford through Knucklehead. Print, social and digital ads using striking photographs of the same characters will accompany the TV spots.