Sailor Jerry rum appoints Elvis to direct account

LONDON - Sailor Jerry, the golden rum brand from First Drinks, has appointed Elvis to handle its below-the-line communications following a pitch.

Sailor Jerry rum appoints Elvis to direct account

The agency has been tasked with managing its CRM, digital and experiential activity with the aim of increasing the number of Sailor Jerry drinkers.

Sailor Jerry launched a new website and online campaign in the summer, developed using feedback from consumers and content from social networks. The site was used to support its sponsorship of The Big Chill festival by offering consumers the chance to DJ in a virtual 'Sailor Jerry bar'.

Weapon 7 previously worked on the brand's digital account, but did not re-pitch.

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